Adidas launched the latest chapter of its Impossible Is Nothing campaign, celebrating how the joy of football unifies players and fans across the world at the FIFA World Cup in Qatar 2022™

The month-long campaign kicked off with ‘The Family Reunion’ film, which sees icons Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy come together for a reunion like no other.

Using frames from the original storyboard as our narrative arc, we cut to matching scenarios in situ behind the scenes, then transitioned to the finished shot that featured in the commercial. In keeping with the 70’s vibe we utilised 8mm film frames to separate the BTS from the final shot. Motion graphics were placed in situ to locate the players

The film received over a million views across Adidas socials